High-performing teams, by design.

Aligned by our common purpose.

Why We Exist

We believe that meaningful work is a human right.

The average person spends more of their day working than any other single activity. That time should matter. That effort should mean something. Whatever we toil for, it should be a worthwhile legacy. Time passes without our permission. How will you use it? How will you be remembered?

We know that meaningful work can change the world.

According to Gallup, the majority of people are disengaged at work. Not a few, not some, the majority. That lack of engagement results in fewer achievements, fewer "firsts", fewer moonshots, and fewer returns. The teams that have changed the world were inspired, engaged, and empowered to do so. 

We exist to expand access to meaningful work.

NOBL (pronounced no•bell) is a collective of organizational designers, experience designers, and team coaches committed to expanding access to meaningful work. Every team that we help will result in a greater impact on the world. Our purpose is to help your team unleash theirs. Our life's work is helping you pursue yours. 

Our Leadership

In addition to the leadership team listed here, NOBL operates organizational design teams in LA, SF, NYC, and London along with a global network of more than 400 organizational designers and related experts.

Bud Caddell, Founder

Software engineer, graphic designer, digital strategist, management consultant and now founder. Bud started NOBL to help organizations realize their wildest ideas, unencumbered by silos and legacy systems. 

Bud was named "one of the most creative people under 30" by Business Insider. AdWeek listed Bud among the top 50 industry professionals of 2012, and The Guardian named him as one of ten digital strategists to watch in 2012. Prior to NOBL Collective, Bud was a partner at the management and strategic consultancy, Undercurrent, heading its Los Angeles office. He also served as SVP of Digital Strategy and Innovation at Deutsch LA. His work has been featured in The New York Times, The Wall Street Journal, Forbes, and AdAge.

bud dot caddell at nobl dot io


Bree Groff, CEO

Researcher, teacher, head of innovation, consultant, design thinker, and now CEO. Bree oversees NOBL to help every single employee realize their potential.

Previously, Bree was the Director of Innovation at Flint Hill, a Senior Service Designer at Peer Insight, and a psychology researcher at eHarmony and the Center for Cognitive Neuroscience, exploring communication and decision making. She holds a BA in Psychology and Biology from the University of Pennsylvania and an MS in Organizational Learning and Change from Northwestern University. 

bree dot groff at nobl dot io


Jenny Cavaioli, Director, Partnerships & Client Service

Associate, freelancer, communications director, strategist. In addition to being an Organizational Designer, Jenny leads NOBL's partnerships and events in order to grow our network and our impact in the world. 

jenny dot cavaioli at nobl dot io


Paula Cizek, Director of Knowledge, Editorial

Copywriter, consultant, insights manager, and knowledge manager. Paula is obsessed with the future of work and how to make it practical for any organization.

paula dot cizek at nobl dot io

Our Difference